{"id":4175,"date":"2026-02-18T14:24:08","date_gmt":"2026-02-18T14:24:08","guid":{"rendered":"https:\/\/jigsaw-research.strat7.com\/?p=4175"},"modified":"2026-03-16T16:21:45","modified_gmt":"2026-03-16T16:21:45","slug":"the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently","status":"publish","type":"post","link":"https:\/\/jigsaw-research.strat7.com\/us\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/","title":{"rendered":"The skincare generation gap: Why younger consumers know more and buy differently"},"content":{"rendered":"<h2 class=\"wp-block-heading\">The Skincare Generation Gap <\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Why younger consumers know more and buy differently<\/h3>\n\n\n\n<p>The skincare generation gap explores how attitudes, behaviours and expectations around skincare differ across age groups and what this means for brands navigating an increasingly complex beauty landscape.<\/p>\n\n\n\n<p>From ingredient literacy and TikTok influence to preventative skincare and brand trust, this whitepaper uncovers the cultural and commercial forces shaping each generation\u2019s relationship with skincare. Whether you\u2019re developing products, refining messaging, or planning long-term brand strategy, these insights highlight where opportunities (and tensions) are emerging across the market.<br><\/p>\n\n\n\n<div class=\"wp-block-leadin-hubspot-form-block\">\n\t\t\t<div\n\t\t\tclass=\"hs-form-frame\"\n\t\t\tdata-region=\"eu1\"\n\t\t\tdata-form-id=\"5c8bd28b-ce7b-4a84-b687-6ef6a20c6aa2\"\n\t\t\tdata-portal-id=\"9492080\"\n\t\t\t >\n\t\t\t<\/div>\n\t\t\t<\/div>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>The Skincare Generation Gap Why younger consumers know more and buy differently The skincare generation gap explores how attitudes, behaviours and expectations around skincare differ across age groups and what this means for brands navigating an increasingly complex beauty landscape. From ingredient literacy and TikTok influence to preventative skincare and brand trust, this whitepaper uncovers [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":4187,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[63],"tags":[],"class_list":["post-4175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The skincare generation gap: Why younger consumers know more and buy differently - Jigsaw Research<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jigsaw-research.strat7.com\/us\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The skincare generation gap: Why younger consumers know more and buy differently - Jigsaw Research\" \/>\n<meta property=\"og:description\" content=\"The Skincare Generation Gap Why younger consumers know more and buy differently The skincare generation gap explores how attitudes, behaviours and expectations around skincare differ across age groups and what this means for brands navigating an increasingly complex beauty landscape. From ingredient literacy and TikTok influence to preventative skincare and brand trust, this whitepaper uncovers [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jigsaw-research.strat7.com\/us\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/\" \/>\n<meta property=\"og:site_name\" content=\"Jigsaw Research\" \/>\n<meta property=\"article:published_time\" content=\"2026-02-18T14:24:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T16:21:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jigsaw-research.strat7.com\/wp-content\/uploads\/2026\/02\/beauty-skincare.png\" \/>\n\t<meta property=\"og:image:width\" content=\"950\" \/>\n\t<meta property=\"og:image:height\" content=\"370\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"j.mcdonald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"j.mcdonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/\"},\"author\":{\"name\":\"j.mcdonald\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#\\\/schema\\\/person\\\/64e874eb8b2597c592a66dd686663c5f\"},\"headline\":\"The skincare generation gap: Why younger consumers know more and buy differently\",\"datePublished\":\"2026-02-18T14:24:08+00:00\",\"dateModified\":\"2026-03-16T16:21:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/\"},\"wordCount\":121,\"image\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/beauty-skincare.png\",\"articleSection\":[\"Reports\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/\",\"url\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/\",\"name\":\"The skincare generation gap: Why younger consumers know more and buy differently - Jigsaw Research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/beauty-skincare.png\",\"datePublished\":\"2026-02-18T14:24:08+00:00\",\"dateModified\":\"2026-03-16T16:21:45+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#\\\/schema\\\/person\\\/64e874eb8b2597c592a66dd686663c5f\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/#primaryimage\",\"url\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/beauty-skincare.png\",\"contentUrl\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/wp-content\\\/uploads\\\/2026\\\/02\\\/beauty-skincare.png\",\"width\":950,\"height\":370,\"caption\":\"Sunlit close-up portrait of a woman with natural, glowing skin and eyes gently closed.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/reports\\\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The skincare generation gap: Why younger consumers know more and buy differently\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#website\",\"url\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/\",\"name\":\"Jigsaw Research\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#\\\/schema\\\/person\\\/64e874eb8b2597c592a66dd686663c5f\",\"name\":\"j.mcdonald\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ebeba9f07d1d6f5851cd1d7c8006c9554c472e3fa82ddb218bd1e9d965f2b40?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ebeba9f07d1d6f5851cd1d7c8006c9554c472e3fa82ddb218bd1e9d965f2b40?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4ebeba9f07d1d6f5851cd1d7c8006c9554c472e3fa82ddb218bd1e9d965f2b40?s=96&d=mm&r=g\",\"caption\":\"j.mcdonald\"},\"url\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/us\\\/author\\\/j-mcdonald\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The skincare generation gap: Why younger consumers know more and buy differently - Jigsaw Research","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/jigsaw-research.strat7.com\/us\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/","og_locale":"en_US","og_type":"article","og_title":"The skincare generation gap: Why younger consumers know more and buy differently - Jigsaw Research","og_description":"The Skincare Generation Gap Why younger consumers know more and buy differently The skincare generation gap explores how attitudes, behaviours and expectations around skincare differ across age groups and what this means for brands navigating an increasingly complex beauty landscape. From ingredient literacy and TikTok influence to preventative skincare and brand trust, this whitepaper uncovers [&hellip;]","og_url":"https:\/\/jigsaw-research.strat7.com\/us\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/","og_site_name":"Jigsaw Research","article_published_time":"2026-02-18T14:24:08+00:00","article_modified_time":"2026-03-16T16:21:45+00:00","og_image":[{"width":950,"height":370,"url":"https:\/\/jigsaw-research.strat7.com\/wp-content\/uploads\/2026\/02\/beauty-skincare.png","type":"image\/png"}],"author":"j.mcdonald","twitter_card":"summary_large_image","twitter_misc":{"Written by":"j.mcdonald","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/#article","isPartOf":{"@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/"},"author":{"name":"j.mcdonald","@id":"https:\/\/jigsaw-research.strat7.com\/#\/schema\/person\/64e874eb8b2597c592a66dd686663c5f"},"headline":"The skincare generation gap: Why younger consumers know more and buy differently","datePublished":"2026-02-18T14:24:08+00:00","dateModified":"2026-03-16T16:21:45+00:00","mainEntityOfPage":{"@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/"},"wordCount":121,"image":{"@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/#primaryimage"},"thumbnailUrl":"https:\/\/jigsaw-research.strat7.com\/wp-content\/uploads\/2026\/02\/beauty-skincare.png","articleSection":["Reports"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/","url":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/","name":"The skincare generation gap: Why younger consumers know more and buy differently - Jigsaw Research","isPartOf":{"@id":"https:\/\/jigsaw-research.strat7.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/#primaryimage"},"image":{"@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/#primaryimage"},"thumbnailUrl":"https:\/\/jigsaw-research.strat7.com\/wp-content\/uploads\/2026\/02\/beauty-skincare.png","datePublished":"2026-02-18T14:24:08+00:00","dateModified":"2026-03-16T16:21:45+00:00","author":{"@id":"https:\/\/jigsaw-research.strat7.com\/#\/schema\/person\/64e874eb8b2597c592a66dd686663c5f"},"breadcrumb":{"@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/#primaryimage","url":"https:\/\/jigsaw-research.strat7.com\/wp-content\/uploads\/2026\/02\/beauty-skincare.png","contentUrl":"https:\/\/jigsaw-research.strat7.com\/wp-content\/uploads\/2026\/02\/beauty-skincare.png","width":950,"height":370,"caption":"Sunlit close-up portrait of a woman with natural, glowing skin and eyes gently closed."},{"@type":"BreadcrumbList","@id":"https:\/\/jigsaw-research.strat7.com\/reports\/the-skincare-generation-gap-why-younger-consumers-know-more-and-buy-differently\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/jigsaw-research.strat7.com\/"},{"@type":"ListItem","position":2,"name":"The skincare generation gap: Why younger consumers know more and buy differently"}]},{"@type":"WebSite","@id":"https:\/\/jigsaw-research.strat7.com\/#website","url":"https:\/\/jigsaw-research.strat7.com\/","name":"Jigsaw Research","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/jigsaw-research.strat7.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/jigsaw-research.strat7.com\/#\/schema\/person\/64e874eb8b2597c592a66dd686663c5f","name":"j.mcdonald","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/4ebeba9f07d1d6f5851cd1d7c8006c9554c472e3fa82ddb218bd1e9d965f2b40?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4ebeba9f07d1d6f5851cd1d7c8006c9554c472e3fa82ddb218bd1e9d965f2b40?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4ebeba9f07d1d6f5851cd1d7c8006c9554c472e3fa82ddb218bd1e9d965f2b40?s=96&d=mm&r=g","caption":"j.mcdonald"},"url":"https:\/\/jigsaw-research.strat7.com\/us\/author\/j-mcdonald\/"}]}},"_links":{"self":[{"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/posts\/4175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/comments?post=4175"}],"version-history":[{"count":23,"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/posts\/4175\/revisions"}],"predecessor-version":[{"id":4217,"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/posts\/4175\/revisions\/4217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/media\/4187"}],"wp:attachment":[{"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/media?parent=4175"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/categories?post=4175"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jigsaw-research.strat7.com\/us\/wp-json\/wp\/v2\/tags?post=4175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}