{"id":3509,"date":"2024-10-03T15:27:28","date_gmt":"2024-10-03T14:27:28","guid":{"rendered":"http:\/\/18.132.61.227\/?p=3509"},"modified":"2025-02-21T09:33:20","modified_gmt":"2025-02-21T09:33:20","slug":"how-we-helped-tesco-to-develop-their-store-strategy","status":"publish","type":"post","link":"https:\/\/jigsaw-research.strat7.com\/us\/case-studies\/how-we-helped-tesco-to-develop-their-store-strategy\/","title":{"rendered":"How we helped Tesco to develop their store strategy"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Uncovering the psychology of the supermarket shopper<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The puzzle<\/strong><\/h3>\n\n\n\n<p>Tesco wanted to learn how behavioural economics affected the in-store grocery shopping experience.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Could behavioural economics shed light on consumer behaviour \u2013 and change it?<\/li>\n\n\n\n<li>We tailored our approach to help Tesco truly understand the shopper psychology.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The pieces<\/strong><\/h3>\n\n\n\n<p>We used a blend of techniques centred on the in-store grocery shop.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Desk research to revisit previous research and hypothesise likely biases.<\/li>\n\n\n\n<li>Pre-visit shopping diary.<\/li>\n\n\n\n<li>ConsumerCam glasses to help us understand subconscious, System 1 behaviour.<\/li>\n\n\n\n<li>Observation of in-store behaviour.<\/li>\n\n\n\n<li>Interviews to provide System 2 commentary and rationale.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>&nbsp;<\/strong><strong>The picture<\/strong><\/h3>\n\n\n\n<p>The research was presented at the Tesco brand day, a UK board workshop and two other major forums.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>We identified six major biases, providing Tesco with ideas to remodel the shopping experience around BE principles.<\/li>\n\n\n\n<li>We also gave direction to feed into ongoing store strategy.<\/li>\n<\/ul>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Uncovering the psychology of the supermarket shopper The puzzle Tesco wanted to learn how behavioural economics affected the in-store grocery shopping experience. The pieces We used a blend of techniques centred on the in-store grocery shop. &nbsp;The picture The research was presented at the Tesco brand day, a UK board workshop and two other major [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3561,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[18,17,19],"class_list":["post-3509","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-consumer","tag-tesco","tag-whole-conscious"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How we helped Tesco to develop their store strategy - Jigsaw Research<\/title>\n<meta name=\"description\" content=\"Discover how Jigsaw Research partnered with Tesco to develop a data-driven store strategy. 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