{"id":3505,"date":"2024-10-03T15:19:39","date_gmt":"2024-10-03T14:19:39","guid":{"rendered":"http:\/\/18.132.61.227\/?p=3505"},"modified":"2025-02-21T09:33:42","modified_gmt":"2025-02-21T09:33:42","slug":"understanding-tax-decision-makers-in-large-multi-national-companies","status":"publish","type":"post","link":"https:\/\/jigsaw-research.strat7.com\/us\/case-studies\/understanding-tax-decision-makers-in-large-multi-national-companies\/","title":{"rendered":"Understanding tax decision makers in large multi-national companies"},"content":{"rendered":"<h3 class=\"wp-block-heading\">The puzzle<\/h3>\n\n\n\n<p>Our client, who is one of the Big 4 global accounting firms companies, wanted to understand global tax decision makers working in some of the world\u2019s largest multinational companies \u2013 on an ongoing basis<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How could research help them understand decisions makers\u2019 needs and the pressures they were under?<\/li>\n\n\n\n<li>How did they see the future and what were their plans for adjusting to it?<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The pieces<\/h3>\n\n\n\n<p>Over the last 8+ years we have carried out a bi-annual qual and quant survey of global tax decision makers<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Running a small scale but in-depth qualitative phase in a series of in-depth interviews<\/li>\n\n\n\n<li>This is followed by a survey among a sample of the tax decision makers in 250 of the world\u2019s largest companies<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">The picture<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The client uses the research to inform global strategy, design service solutions and increase its win rate in global bids.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>The puzzle Our client, who is one of the Big 4 global accounting firms companies, wanted to understand global tax decision makers working in some of the world\u2019s largest multinational companies \u2013 on an ongoing basis The pieces Over the last 8+ years we have carried out a bi-annual qual and quant survey of global [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3560,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[5],"tags":[13,12,14],"class_list":["post-3505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-b2b","tag-professional-services","tag-senior-decision-makers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding tax decision makers in large multi-national companies - Jigsaw Research<\/title>\n<meta name=\"description\" content=\"Explore how Jigsaw Research provided valuable insights into tax decision-makers in large multinational companies. Learn how our research shaped strategies for engaging key financial stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jigsaw-research.strat7.com\/us\/case-studies\/understanding-tax-decision-makers-in-large-multi-national-companies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding tax decision makers in large multi-national companies - Jigsaw Research\" \/>\n<meta property=\"og:description\" content=\"Explore how Jigsaw Research provided valuable insights into tax decision-makers in large multinational companies. Learn how our research shaped strategies for engaging key financial stakeholders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jigsaw-research.strat7.com\/us\/case-studies\/understanding-tax-decision-makers-in-large-multi-national-companies\/\" \/>\n<meta property=\"og:site_name\" content=\"Jigsaw Research\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-03T14:19:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-21T09:33:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jigsaw-research.strat7.com\/wp-content\/uploads\/2024\/10\/understanding-tax-decision-makers.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"j.mcdonald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"j.mcdonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/case-studies\\\/understanding-tax-decision-makers-in-large-multi-national-companies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/case-studies\\\/understanding-tax-decision-makers-in-large-multi-national-companies\\\/\"},\"author\":{\"name\":\"j.mcdonald\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#\\\/schema\\\/person\\\/64e874eb8b2597c592a66dd686663c5f\"},\"headline\":\"Understanding tax decision makers in large multi-national companies\",\"datePublished\":\"2024-10-03T14:19:39+00:00\",\"dateModified\":\"2025-02-21T09:33:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/case-studies\\\/understanding-tax-decision-makers-in-large-multi-national-companies\\\/\"},\"wordCount\":151,\"image\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/case-studies\\\/understanding-tax-decision-makers-in-large-multi-national-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/understanding-tax-decision-makers.webp\",\"keywords\":[\"B2B\",\"Professional Services\",\"Senior Decision Makers\"],\"articleSection\":[\"Case Studies\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/case-studies\\\/understanding-tax-decision-makers-in-large-multi-national-companies\\\/\",\"url\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/case-studies\\\/understanding-tax-decision-makers-in-large-multi-national-companies\\\/\",\"name\":\"Understanding tax decision makers in large multi-national companies - Jigsaw Research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/case-studies\\\/understanding-tax-decision-makers-in-large-multi-national-companies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/case-studies\\\/understanding-tax-decision-makers-in-large-multi-national-companies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/wp-content\\\/uploads\\\/2024\\\/10\\\/understanding-tax-decision-makers.webp\",\"datePublished\":\"2024-10-03T14:19:39+00:00\",\"dateModified\":\"2025-02-21T09:33:42+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#\\\/schema\\\/person\\\/64e874eb8b2597c592a66dd686663c5f\"},\"description\":\"Explore how Jigsaw Research provided valuable insights into tax decision-makers in large multinational companies. 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