{"id":2322,"date":"2021-06-16T09:07:46","date_gmt":"2021-06-16T09:07:46","guid":{"rendered":"https:\/\/www.jigsaw-research.co.uk\/?p=2322"},"modified":"2024-10-17T16:45:03","modified_gmt":"2024-10-17T15:45:03","slug":"the-3-keys-to-improving-customer-relationships","status":"publish","type":"post","link":"https:\/\/jigsaw-research.strat7.com\/us\/blog\/the-3-keys-to-improving-customer-relationships\/","title":{"rendered":"The 3 keys to improving customer relationships"},"content":{"rendered":"<p>I\u2019d love to say that the outcome of every project I\u2019ve worked on has led to massive improvements for our clients.&nbsp; There have been many successes (and some failures) but the reality is that improving customer relationships can be hard and is not always successful.<\/p>\n\n\n\n<p>But one project I have been working on for the past 5 years has driven significant improvement in the customer relationship every single year.&nbsp; The results are remarkable \u2013 since 2016 negative results have been virtually eliminated and we are still seeing further improvements in 2021.&nbsp; It got me thinking. What can we learn here \u2013 what has gone&nbsp;<em>right<\/em>?&nbsp; I identified 3 keys to this success:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">1.&nbsp; Define your problem<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Before we started everyone was clear about what the project was meant to deliver in terms of business change: What the problem was that the project was required to solve, how it was going to do that and by when.&nbsp; A commitment was made by all.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">2.&nbsp; Design a survey to identify positive change<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rather than take a one size fits all approach, like Net Promoter Score, we created a key measure of success that made sense to both the customer and the business.<\/li>\n\n\n\n<li>We spent time speaking to all the key stakeholders to ensure that the questionnaire fully encapsulated the customer experience. We kept the questionnaire short but still ensured we had enough diagnostics to identify what areas were most important to customers, understand performance and prioritise improvements.<\/li>\n\n\n\n<li>We used an adaptive questionnaire to give the participants the space to explain in their own words what they want to see improved in any areas that they were not happy with. New issues were fed into the survey each wave.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\">3.&nbsp; Deliver action not information<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The outputs of the survey were kept extremely simple. We simply identified four key target areas in order of priority where effort should be made to make improvements, together with evidence and recommendations for how to do this.<\/li>\n\n\n\n<li>The client teams were empowered to go away and actually take action on these areas. Which they did.<\/li>\n<\/ul>\n\n\n\n<p>It sounds simple and there is more to it than briefly outlined here.&nbsp; But if it was easy then every customer interaction would be brilliant.&nbsp; In this case the results speak for themselves.<\/p>\n\n\n\n<p><a href=\"mailto: tvannozzi@jigsaw-research.co.uk\">Tom Vannozzi<\/a>, June 21<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>I\u2019d love to say that the outcome of every project I\u2019ve worked on has led to massive improvements for our clients.&nbsp; There have been many successes (and some failures) but the reality is that improving customer relationships can be hard and is not always successful. But one project I have been working on for the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3090,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The 3 keys to improving customer relationships - Jigsaw Research<\/title>\n<meta name=\"description\" content=\"Discover the three essential keys to improving customer relationships. This STRAT7 Jigsaw Research blog provides actionable insights to help businesses strengthen connections and foster loyalty.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jigsaw-research.strat7.com\/us\/blog\/the-3-keys-to-improving-customer-relationships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The 3 keys to improving customer relationships - Jigsaw Research\" \/>\n<meta property=\"og:description\" content=\"Discover the three essential keys to improving customer relationships. This STRAT7 Jigsaw Research blog provides actionable insights to help businesses strengthen connections and foster loyalty.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jigsaw-research.strat7.com\/us\/blog\/the-3-keys-to-improving-customer-relationships\/\" \/>\n<meta property=\"og:site_name\" content=\"Jigsaw Research\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-16T09:07:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-17T15:45:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jigsaw-research.strat7.com\/wp-content\/uploads\/2023\/01\/the-3-keys-to-improving-customer-relationships.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"460\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"j.mcdonald\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"j.mcdonald\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/\"},\"author\":{\"name\":\"j.mcdonald\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#\\\/schema\\\/person\\\/64e874eb8b2597c592a66dd686663c5f\"},\"headline\":\"The 3 keys to improving customer relationships\",\"datePublished\":\"2021-06-16T09:07:46+00:00\",\"dateModified\":\"2024-10-17T15:45:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/\"},\"wordCount\":393,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/the-3-keys-to-improving-customer-relationships.webp\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/\",\"url\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/\",\"name\":\"The 3 keys to improving customer relationships - Jigsaw Research\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/blog\\\/the-3-keys-to-improving-customer-relationships\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/the-3-keys-to-improving-customer-relationships.webp\",\"datePublished\":\"2021-06-16T09:07:46+00:00\",\"dateModified\":\"2024-10-17T15:45:03+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/jigsaw-research.strat7.com\\\/#\\\/schema\\\/person\\\/64e874eb8b2597c592a66dd686663c5f\"},\"description\":\"Discover the three essential keys to improving customer relationships. 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