{"id":2042,"date":"2020-12-17T13:25:14","date_gmt":"2020-12-17T13:25:14","guid":{"rendered":"http:\/\/www.jigsaw-research.co.uk\/?p=2042"},"modified":"2026-03-24T08:33:12","modified_gmt":"2026-03-24T08:33:12","slug":"jigsaw-wins-innovation-of-the-year-award","status":"publish","type":"post","link":"https:\/\/jigsaw-research.strat7.com\/us\/blog\/jigsaw-wins-innovation-of-the-year-award\/","title":{"rendered":"Jigsaw Wins Innovation of the Year Award"},"content":{"rendered":"<p>Last Monday, Jigsaw\u2019s automated WhatsApp solution won the \u2018Research Live Award for Innovation of the Year\u2019.<\/p>\n\n\n\n<p>This award win is testament to an amazing 12 months since integrating WhatsApp with our in-house online research platform. From Gen Z to Baby Boomers, engagement with our WhatsApp research tool has been high across all generations. Our solution has worked incredibly well for researching multiple audience types, including consumers and B2B, as well as in different continents (Europe, Latin America and North America). We\u2019ve also conducted research for clients in a range of industries, including technology, media, finance, sport and the public sector.<\/p>\n\n\n\n<p>We think that one of the best things about our WhatsApp solution is that it\u2019s a really great participant experience. Participants are important \u2013 and they deserve to have a good experience when they take part in research! It\u2019s also important because WhatsApp feels less formal, more familiar and more intimate than traditional mobile platforms \u2013 with the messenger service being regularly used by around 2 billion people in over 170 countries worldwide. So participants typically give more authentic, media-rich answers and engage more deeply with the research we\u2019re conducting.<\/p>\n\n\n\n<p>Our innovation essentially changes the medium from research platform to social media application and enables us to conduct research where people naturally hang out.<\/p>\n\n\n\n<p>Here\u2019s what the judges had to say about our WhatsApp approach:<\/p>\n\n\n\n<p><em>\u201cIt\u2019s clear that participant experience has been put at the heart of Jigsaw Research\u2019s WhatsApp research project. It\u2019s scalability and accreditation, combined with its potential to make a meaningful impact by opening up conversations with introverts and hard-to-reach groups, secured the award this year.\u201d<\/em><em><\/em><\/p>\n\n\n\n<p>We\u2019d like to extend a big thank you to all our wonderful clients who have championed our WhatsApp approach \u2013 we are so proud to win this award, and especially proud of the team behind our innovation!<br><br>Find out more at <a href=\"http:\/\/whycatcher.ocm\" data-type=\"link\" data-id=\"whycatcher.ocm\">whycatcher.com<\/a><\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>Last Monday, Jigsaw\u2019s automated WhatsApp solution won the \u2018Research Live Award for Innovation of the Year\u2019. This award win is testament to an amazing 12 months since integrating WhatsApp with our in-house online research platform. From Gen Z to Baby Boomers, engagement with our WhatsApp research tool has been high across all generations. Our solution [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3088,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-2042","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jigsaw Wins Innovation of the Year Award - Jigsaw Research<\/title>\n<meta name=\"description\" content=\"STRAT7 Jigsaw Research wins Innovation of the Year Award! 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