{"id":1025,"date":"2019-03-25T17:08:43","date_gmt":"2019-03-25T17:08:43","guid":{"rendered":"http:\/\/www.jigsaw-research.co.uk\/?p=1025"},"modified":"2024-10-17T17:04:49","modified_gmt":"2024-10-17T16:04:49","slug":"why-my-word-of-the-mrs-conference-was-consilience","status":"publish","type":"post","link":"https:\/\/jigsaw-research.strat7.com\/us\/blog\/why-my-word-of-the-mrs-conference-was-consilience\/","title":{"rendered":"Why my word of the MRS Conference was Consilience&#8230;"},"content":{"rendered":"<p>Consilience. That\u2019s the word that for me summed up one of the main learnings I took away from this year\u2019s MRS Impact conference. It\u2019s also a word that I\u2019d never heard before last week. Overall the conference was the same mix of papers that often inspired (as in either \u201cI wish I\u2019d thought of that\u201d or \u201cgreat \u2013 I can build on that approach to tackle my client\u2019s challenge\u201d) and sometimes reassured (as in \u201cno better than what I\u2019d have done\u201d). By the way, everyone really wants the former \u2013 but actually everyone quite likes the latter\u2026 <\/p>\n\n\n\n<p>Anyway \u2013 consilience was mentioned, once, in a great paper by Formula 1 and Flamingo where they were talking about bringing three separate research elements together to reach the conclusion\/recommendations needed to grow the F1 brand. As a side note; these recommendations were really astute and have enabled F1 to move forward as a brand. For me, consilience was one of the big messages \u2013 it\u2019s about using different or independent data sources to reach conclusions and move businesses forward. Whether it\u2019s data mining, BE, or plain old telephone interviews, the key thing is about meeting challenges. <\/p>\n\n\n\n<p>It was nicely paraphrased by Liz Lamb of ASDA when she talked about clients needing to use a \u2018jigsaw of evidence\u2019 to meet their insight needs \u2013 which I like for fairly obvious reasons. From an agency perspective it raises the question of what you offer \u2013 do you offer a mix of approaches, so that clients can get their consilience from one source. This means constantly adding to your worldview, bringing in newly developed thinking that helps better understand the human condition; it means constantly testing and developing diverse new approaches. Or do you focus on excelling on a specific discipline, so clients can pick and choose from individual providers. Are you a fox or a hedgehog? (see the article&nbsp;<a href=\"https:\/\/journals.sagepub.com\/doi\/abs\/10.1177\/1470785318812402\">\u201cIs your agency a hedgehog or a fox?\u201d<\/a>&nbsp;in IJMR by my colleague Luke Perry outlining this very point). At Jigsaw we see ourselves on the Fox side of the argument \u2013 bringing in disparate and different approaches to meet client challenges. <\/p>\n\n\n\n<p>And we access our valued hedgehogs when we need to go outside of our core skills\u2026 this also talks to one of the points we made in the workshop that Luke Perry and I ran (with some great Mindfulness inputs from Susan Martle). The workshop was about how we can understand and combat the less helpful biases that we have at work \u2013 one of which is Confirmation Bias. And a way of combating this particular bias is to use different data sources\u2026 which you could say is a form of \u2018consilience.\u2019&nbsp;<\/p>\n\n\n\n<p><a href=\"mailto: ajohnston@jigsaw-research.co.uk\">Alex Johnston<\/a>, Mar 19<\/p>","protected":false},"excerpt":{"rendered":"<p>Consilience. That\u2019s the word that for me summed up one of the main learnings I took away from this year\u2019s MRS Impact conference. It\u2019s also a word that I\u2019d never heard before last week. Overall the conference was the same mix of papers that often inspired (as in either \u201cI wish I\u2019d thought of that\u201d [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":3572,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-1025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why my word of the MRS Conference was Consilience... - Jigsaw Research<\/title>\n<meta name=\"description\" content=\"Why was &#039;consilience&#039; the word of the MRS Conference? 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