1.0Jigsaw Researchhttps://jigsaw-research.strat7.com/usj.mcdonaldhttps://jigsaw-research.strat7.com/us/author/j-mcdonald/A Qualitative Segmentation - Jigsaw Researchrich600338<blockquote class="wp-embedded-content" data-secret="xHLxep3iEr"><a href="https://jigsaw-research.strat7.com/us/blog/a-segmentation-amongst-qualitative-researchers/">A Qualitative Segmentation</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://jigsaw-research.strat7.com/us/blog/a-segmentation-amongst-qualitative-researchers/embed/#?secret=xHLxep3iEr" width="600" height="338" title="“A Qualitative Segmentation” — Jigsaw Research" data-secret="xHLxep3iEr" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript">
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</script>https://jigsaw-research.strat7.com/wp-content/uploads/2025/03/Pic-for-website-460.webp460258The intention was never to create the sort of robust segmentation that clients need to guide use of marketing funds but simply to identify some broad attitudinal differentiators that could provoke conference discussion about what qual is all about.